Cross-stitching is a part of the Danish craft tradition, and something closely tied to family. Many learned the craft from our unbelievably patient grandmothers - or our even more patient home craft teachers who got the questionable joy of teaching 30 impatient kids at a time. However, they did, thus making sure we followed the right patterns and tucked the thread neatly on the backside.


Gry Fager has put great personal emphasis on creating products that are very usable, and products that people will find joy in using in their everyday life. In her various projects she focus on increasing awareness of something recognizable and reminiscent in new contexts, hereby telling a story and spark the imagination.

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